Bethel’s new vice president of enrollment says he’s excited about the challenges that small private colleges face in recruiting students in a tough economy.
Todd Moore began Sept. 14 in the position, replacing Lori Livengood, who stepped into the admissions office in an interim role from March to September while continuing to serve as vice president of marketing and communications.
Bethel’s overall enrollment for fall 2009 is 437, which represents a decrease in 100 students over the past two years. Ninety-two new students on campus this fall are first-time freshmen and 49 are transfers.
“While the overall numbers are disappointing,” Moore says, “the quality of the class academically is as strong as any at Bethel in the last decade, maybe ever.
“The 25 average ACT [score] has to be one of the highest in the state,” Moore adds. “More than a third were in the top 10 percent of their high school class. I doubt there’s another school that could say that.”
Bethel’s class of 2013 includes 15 valedictorians and two salutatorians. “We’re excited to inherit a strong class,” Moore says. “We’re getting quality students [academically] -- we just need more of them.”
Moore comes to the position with more previous experience in enrollment and admissions than other recent appointments to the post. He has a bachelor’s degree from Phillips University, Enid, Okla., where, immediately after graduation, he served three years as admissions counselor and associate dean of admissions before going on to Central Missouri State University, Warrensburg, for his master’s degree.